Most of the time there is nothing we consciously do to remember the past
Recently, I suddenly remembered a memory of something I did as a child that I was excited to do back then.
We all have moments in our lives that come to us suddenly when we least expect it, even if many years have passed.
From time to time, the reasons for recalling our memories can be different.
Sometimes we can easily remember the past because we have experienced the same situation, and sometimes something else can remind us of the past.
However, there is nothing we consciously do at that moment to remember the past.
In our subconscious mind, there are many codings from the past that we are not aware of.
Two events can suddenly come to our minds by making an association with each other, and similar emotional states can remind us of our past memories.
In our daily lives, we are actually constantly exposed to certain emotional states by others without realizing it.
These are emotions that we are not aware of and that are coded into our subconscious minds by others at certain frequencies.
The simplest example is that many famous brands use special scents just to regulate the smell in their stores.
They do not use these scents to sell to their customers.
Their main purpose is to send a message to the customer’s subconscious by encoding their brand identity together with a beautiful scent.
Especially when you enter the stores of elite brands, even if the stores are in very different locations, you always smell the same scent in the environment.
I realized this with a memory I had.
As you may know, there is a brand called Miniso, which is located in some shopping malls.
It is one of the brands we usually visit because we love the product concept of the brand as a family.
Recently, we went to a shopping center in the city where we live, but we don’t go very often.
Since we don’t go very often, we were not familiar with the locations of the stores in the mall.
We were trying to find a Miniso store to buy something we needed.
Although we walked around the mall for a long time, we could not see the store.
As we were walking along, I suddenly smelled a very familiar smell that I remembered from before.
I remember saying to my wife.
“Miniso’s store is very close by, you won’t believe it, but I can smell it”.
My wife made the same comment and said yes, I smell it too.
Even though we were paying full attention, we could smell a store that we couldn’t find.
Isn’t that very strange?
As we continued walking, as soon as we turned the first corner, we saw the store we were looking for right in front of us.
It was at that moment that I realized how strongly scent is encoded in our subconscious mind.
I immediately wondered if this was a secret marketing strategy of brands and wanted to analyze it by experiencing it myself before doing research in any source.
The question I wondered was whether they were doing it on purpose or not.
If they were doing it unknowingly, I started to think that this is definitely something that needs to be worked on.
I thought that brands should create their brand’s fragrance identity with a fragrance designed specifically for them.
I think this hidden power was working perfectly.
I had experienced it myself and realized the power behind the scent.
I then continued to observe, wanting to discover if it was just a coincidence or if it was intentional.
The result was surprisingly the same and the same method was being used in many other elite brand stores I observed.
Brands were entering our subconscious by using their special scents.
Many of us may think that the ambient scents used in the stores we enter are only used to suppress the bad odor in the environment.
Well, isn’t this a kind of subconscious hacking?
Shouldn’t these brands, which inform us with a sign on the entrance door that our video recordings are taken with a camera, also declare to us that they encode our subconscious mind with scent?
Because it is not written on the door of any store that we encode our brand into your subconscious with our special ambient scent that we use in our store.
So I interpreted this as a kind of secret weapon.
I wondered what else could be done about this kind of subconscious coding and I continue to make similar observations in my daily life.
Each stimulus sent to our 5 sense organs in the environment is a secret coding method.
If these are positive coding, there is no problem.
But could this method also be used for negative and malicious purposes?
Then I started to search for foreign sources on this subject.
I share the translation of the first article I read in its original form below.
Stores use the scent technique to create a pleasant and inviting atmosphere to create positive emotional reactions in customers, increase sales and build brand loyalty. By using the right scent, businesses can create a memorable experience that encourages customers to return.
Yes, after doing some research, I saw this.
What I detected by coincidence was actually something that was done consciously and professionally by brands.
From now on, compare and interpret the scents you smell in different stores of the brands you visit.
Realizing that they manage your subconscious mind with hidden power, interpret that moment after reading this article.
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