Learn Personal Branding With Asking Right Questions To Yourself
Personal Branding Basics
What is your goal?
What kind of experience do you want people to have when your name comes up when they communicate about who you are or what you do?
What do you want to accomplish?
Examples: landing a job, getting a better position at your current company, attracting better clients if you are self-employed, growing your reputation with your current company, reinventing yourself, and building fame.
What do you want to be known for?
Examples: A go-to expert in the media for your area of expertise, a specific role like a lifestyle expert or a high-end real- estate photographer
Do your research.
Look at people who have a status position that you desire.
What are they doing?
Are they writing?
Do they have press coverage?
What comes up when you google their name or a specific title that you seek?
Write down what you see (photos, writings) — anything noteworthy that shows branding work.
Identify your uniqueness and value.
Next, identify your uniqueness and value.
The distinction can be in the way you think, how you approach work, and your philosophies, style, web presence and career experience.
What do you have to say?
What could you teach?
What can you influence? Or what do you want to influence?
Personal Branding Planning
What is your area of expertise?
What do you know that others in your industry don’t?
What kind of content can you create to support this?
Examples: blogs, articles, PR, podcasts
(Remember that your value + your values = an authentic voice)
Write a short bio in the style of an elevator pitch.
What kind of social posts can you make?
What content can you create?
Are you interested in speaking?
What gems of web wisdom can you share, coupled with your opinions?
2) Online Identity
Google yourself! Do you come up?
If so, where and how often?
Do you own your domain name?
Is it worthwhile for you to own some versions of your name for personal brand protection?
Do you use any of these online assets?
If so, do they need design improvements?
Privacy setting changes?
Is there consistency in your photos and messaging?
- Email signature
- Profile Picture
Do you have strong community connections?
Look critically at the way you present. Are you “dressing the part”?
- Website content
- Blog content
- Website design
- Blog design
- LinkedIn profile
- Facebook profile
- Twitter profile
- Google+ profile
- Email signature
- Social media profile picture
- The way you conduct business
Don’t forget to measure quantitative and qualitative points.
Quantitative metrics include:
• Website statistics
• Blog statistics
• Goal conversions (email signups, number of contact form submissions on a website)
Qualitative metrics include: